Page 95 - Demo

Sense & Sound: Five Ways into Taiwanese Pop MusicTMC isn%u2019t just rooted in Nangang; it continues to ask how music can truly live and breathe in the here and now. From music festivals to public forums, TMC has explored countless ways to connect music with everyday life. Since 2021, it has launched the annual original music festival Oh!Shake it!, blending live performances with a local market to infuse the rhythms of daily life into the Nangang neighborhood. The festival also introduced the Backstage Tour, a guided rehearsal program that invites the public to explore the behind-the-scenes process of performances and venue operations. By its second edition, Oh!Shake it! expanded to embrace pet-friendly initiatives, welcoming attendees and their furry companions. It also partnered with LINE Music to livestream the event, removing spatial boundaries and allowing more people to share in the live experience. Running alongside the festival, the %u201cTalent Development Backstage Tour%u201d focuses on cultivating emerging music industry professionals. Newcomers are invited to participate in the full production process under the guidance of experienced mentors, offering hands-on insight into the structure and strategic thinking behind music event planning.In 2023 and 2024, Oh!Shake it! continued to evolve its core structure, bringing in more international artists for live performances and enlisting industry experts to enhance its training programs, further expanding both talent development and content creation. By collaborating with local brands and enriching the cultural identity of its marketplace, the festival has grown beyond a performance platform into a driving force of urban culture and industry vitality. From live music and talent cultivation to local engagement, Oh!Shake it! has built a distinctive original IP for TMC over four years. It has drawn interest from diverse audiences and attracted commercial sponsorships and product partnerships. Through thoughtful planning and steady execution, the festival continues to open up new possibilities for Taiwan%u2019s music industry.2Oh! Shake it! FestivalTMC%u2019s Evolving Original Music Event