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Sense & Sound: Five Ways into Taiwanese Pop MusicSUNSET TMCSince its founding, TMC has embraced the spirit of %u201cmusic is life, live in music,%u201d envisioning music as more than just a performance on stage; it should be woven into the rhythms of everyday living. Inspired by this vision, TMC launched Soffee Days in 2023, a lifestyle festival built on the dual imagery of %u201cSoft Life%u201d and %u201cCoffee,%u201d with the tagline: %u201cSay no to anxiety; let music and coffee be your daily remedy.%u201d The event responds to contemporary desires for healing and well-being, while redefining the relationship between music and urban living.Because of this distinct positioning, Soffee Days is not your typical music festival. It%u2019s a five-senses experience centered on music, design, and lifestyle. The inaugural event featured ten musical acts in continuous performance, complemented by curated market booths and events. In 2024, the theme %u201cDaydream%u201d brought a new concept to life: a music festival you can lie down at. Artists from Taiwan, Japan, and Thailand shared the stage, while events and a multi-sensory expanded the event into a diverse encounter. Even the installations and seating areas were designed around the daydream motif, allowing visitors to feel as though they had boarded a train into a dreamworld, experiencing not only the music, but the adaptive possibilities of the venue. For TMC, Soffee Days is more than just a music festival; it has grown into a signature annual IP.Woof Woof: Live!NOW ON AIR: TMC Radio Without LimitsMusic, Island, Stories: Taiwan Calling!TMC h%u00f3-thian MapModern Era: The Dawn of Pop MusicLet%u2019s Drink Some MusicTMC TALK TMC Cultural Cube Anniversary