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Sense & Sound: Five Ways into Taiwanese Pop MusicTo strengthen ties with the global market and bring Taiwanese pop music into more cultural arenas, TMC established an International Advisory Group at the end of 2023. The group brings together managers from agencies around the world, operators of performance venues, and international curators of music festivals. Through regular video conferences and in-person visits, the group has built a long-term dialogue mechanism and launched a series of substantive exchanges. These interactions not only provide opportunities to share industry research and international insights but also open up new pathways for the global development of Taiwanese music.Cross-Border Co-Creation: Connecting Asia%u2019s Live Music ScenesTMC began its collaboration in 2023 with one of its International Advisory Group members, the Busan International Rock Festival (BIRF). Founded in 2000 as a free event, BIRF transitioned to a ticketed festival in 2019 and has since forged strong partnerships with leading music festivals across Asia, with Taiwan playing a key role in this network.The two parties launched the %u201cBusan Artist Exchange Program,%u201d with singer-songwriter L8ching representing Taiwan in the program%u2019s inaugural year in Korea. In 2024, the baton