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Today%u2019s customers are a different story. Many are first drawn to vinyl by the weight and appeal of the cover design, or because their favorite artists have released albums on vinyl. They may not even own a player at first, and records are initially purchased as decorative objects or collectibles. Only after their collection grows do they start searching for a turntable, gradually building out a fuller experience around the hobby.%u201cWhen you have just one vinyl or cassette, you might just admire it from afar. With five, you%u2019ll start thinking about getting a player. And by the time you own ten, you%u2019ll definitely go out and buy one,%u201d says Tsan-Pin Yu with a laugh. That%u2019s the entry point he often shares when introducing people to the world of physical tapes.How Cassette Tapes Returned: From Nostalgic Artifacts to Creative MediumsCompared to vinyl, the cassette tape revival came a little later. Tsan-Pin Yu recalls that the idea to center his brand around cassettes was first sparked by a news story he saw about the format%u2019s resurgence in Japan. For someone always eager to explore the possibilities of physical music formats, the story planted a seed in his mind.When he later decided to start his own business, that idea resurfaced. %u201cSince no one in Taiwan was promoting cassettes yet, I thought: why not give it a shot?%u201d he reFor those who didn%u2019t grow up with physical albums, music has always appeared flat. So it%u2019s genuinely moving when they suddenly see a three-dimensional album right in front of them.%u2014Tsan-Pin Yu030031Melodies Made Tangible