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Sense & Sound: Five Ways into Taiwanese Pop MusicCaptionscalls. At first, unsure how the market would respond, he assumed the main customers would be those nostalgic for the cassette era. So his shop primarily carried secondhand tapes.It wasn%u2019t until a visit to a cassette specialty store in Tokyo that his perspective shifted. The owner said, %u201cWe shouldn%u2019t just stay in the past; we should promote new cassettes.%u201d That statement left a deep impression. Tsan-Pin Yu began importing newly released tapes and even produced a commemorative cassette album for Kind of Blue Records%u2019 anniversary event.Looking back, he%u2019s grateful for that decision. He has observed that in addition to older listeners who had lived through the vinyl and