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in bringing together the key players of the music industry under one roof, creating a structured and organic space for connection, where talent from different parts of the ecosystem can be seen, and new opportunities for collaboration can begin.From Taiwan to the WorldHuang points out that Taiwan has held very few expos that focus on industry collaboration with a strong international exchange component. In contrast, major events like the South by Southwest(SXSW) festival in the United States offer an important point of reference. The launch of TMEX not only fills this long-standing gap but also responds to the real needs of the industry with a flexible and adaptive format.Take the Indian market, for example: with its vast population and immense potential, local musicians there have in recent years begun expressing a growing interest in Taiwanese pop music. In 2024, Huang invited two industry professionals from India to attend TMEX and begin a conversation. These kinds of cross-border connections are precisely what TMEX aims to foster: bringing together all segments of Taiwan%u2019s domestic music industry while enabling real, concrete international collaborations.TMEX%u2019s extension event, JAM JAM ASIA, brought together musicians from across Asia, showcasing the creative energy of ten countries and the potential for cross-border collaboration.Where Sound Comes Alive044045