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Where Sound Comes AliveTo fans, a music festival is a space for gathering, celebration, and relaxation. But for musicians and industry professionals, it is a crucial venue where new voices are discovered and cultural exchange takes root. From artist lineups and scenic design to merchandise and audience experience, every detail shapes how music is presented, understood, and passed on to the next generation. To promote diverse musical exchanges across Taiwan and Asia, TMC launched JAM JAM ASIA(JJA) during the 2024 TAIPEI MUSIC EXPO (TMEX). In 2025, TMC invited a group of music festival pioneers to form a curatorial team: Hsin-Hung Chen (aka NUNO), founder of Emerge Music; Ta-Chien Hsiao, founder of Vagabond Festivaland Savage Festival; Kuo-Hung Tseng (aka Kuo), founder of Sunset Music; along with MCKY, founder of the label ROMAD, and Hauer, founder of Andafn Co., Ltd. Together, they aim to deepen the concept of music festivals and raise the bar for what they can achieve.Expanding the Boundaries of Listening:Music Festival Founders Share Insights on Running a FestivalNUNO %u2573 Ta-Chien Hsiao %u2573 Kuo 046047
