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about Sunset Town was when singer YELLOW signed up of his own accord and led a group of players through the online festival map, running around, checking in at various spots, then dispersing. %u201cThey didn%u2019t really do anything, just ran around together. But the way it broke down the boundary between audience and artist made the experience really fun.%u201d For festival organizers, %u201cthe experience is just as important as the lineup. You need a solid sense of curation, but also some kind of added value, something that draws people in to explore. These are the two key challenges for anyone running a music festival.%u201d NUNO emphasized.Establishing Identity Through Lineup CurationFor all three festival founders, ticket sales are not the only consideration when selecting artists. Their greater goal is to expand the audience%u2019s listening horizons. %u201cIf we want Taiwan%u2019s music scene to grow richer and more layered,%u201d said NUNO, %u201cwe have to bring in diversity. That%u2019s how our own creativity deepens.%u201d He firmly believes it%u2019s the curatorial team%u2019s duty to boldly book acts that may not yet be famous, but show artistic depth and potential, giving them a platform to be discovered in Taiwan.050051Since its launch in 2019, EMERGE FEST has become one of Taichung%u2019s most iconic large-scale music festivals. (Photo courtesy of Emerge Music)